1. Introduction

Lauren Keck LLC ("LMK," "we," "us," or "our") operates lmkguidetomastery.com (the "Site"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Site, purchase a course, workshop, mentorship, or product, or otherwise interact with us.

By using the Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

  • Name and contact information (email address, phone number)

  • Billing and shipping address

  • Payment information (processed securely through our payment processor — we do not store full card numbers)

  • Account login credentials

  • Communications you send us via contact forms, email, or phone

  • Professional background information provided during mentorship inquiries or course enrollment

Information Collected Automatically When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

  • IP address and general location data

  • Browser type and device information

  • Pages visited and time spent on the Site

  • Referring URLs (how you arrived at the Site)

Information from Third Parties We may receive information about you from third-party platforms such as Squarespace (our website host), payment processors, and email marketing services when you interact with those services in connection with LMK.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, course enrollments, and workshop registrations

  • Deliver digital products and grant access to course materials

  • Communicate with you about your purchases, upcoming events, or account activity

  • Send marketing emails, promotions, or educational content (you may opt out at any time)

  • Respond to your inquiries and provide customer support

  • Improve our Site, offerings, and user experience

  • Comply with legal obligations and enforce our Terms of Service

We do not sell your personal information to third parties.

4. How We Share Your Information

We may share your information with trusted third-party service providers who assist us in operating the Site and delivering our services, including:

  • Payment processors (such as Stripe or Square) to handle transactions securely

  • Email marketing platforms to send communications you have opted into

  • Website hosting and analytics (Squarespace) to maintain and improve the Site

  • Shipping carriers for physical product orders

These providers are contractually obligated to protect your information and may only use it for the specific purpose for which it was shared.

We may also disclose your information if required by law, court order, or governmental authority, or to protect the rights, safety, or property of LMK or others.

5. Cookies & Tracking Technologies

Our Site uses cookies — small data files stored on your device — to enhance your browsing experience, remember your preferences, and analyze Site traffic. You may adjust your browser settings to decline cookies, though some features of the Site may not function properly as a result.

We may also use third-party analytics tools (such as Google Analytics) to understand how visitors use the Site. These tools collect anonymized data and are governed by their own privacy policies.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations, and resolve any disputes. If you would like to request deletion of your information, please contact us using the details in Section 10.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. Payment transactions are encrypted and processed through secure, PCI-compliant processors.

However, no method of transmission over the internet is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of your personal information, subject to certain exceptions

  • Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly

  • Data portability — request a copy of your data in a usable format

To exercise any of these rights, please contact us at lmk.guidetomastery@gmail.com. We will respond within a reasonable timeframe.

9. Children's Privacy

Our Site and services are intended for adults and licensed or actively practicing cosmetology professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will promptly remove it.

10. Third-Party Links

Our Site may contain links to third-party websites, such as Instagram or other platforms. This Privacy Policy applies solely to our Site. We are not responsible for the privacy practices of any third-party sites and encourage you to review their policies independently.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Updates will be posted to this page with a revised effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out:

Lauren Keck LLC
lmk.guidetomastery@gmail.com
(256) 638-5126 Franklin, TN